How to Find Models for Your Photo Shoots, Even if You’re Not in a Big City
Finding models for your photo shoots can often feel like a daunting challenge, especially if you don’t live in a major city packed with modelling agencies and industry professionals. For photographers working outside the fashion capitals, or in more rural locations, sourcing the right talent requires a bit of creativity, persistence, and resourcefulness. After spending years in a remote part of the UK, I’ve learned several practical strategies to connect with models, and I’m sharing those insights here to help you find the perfect faces for your projects, no matter where you are.
The Reality of Finding Models in Rural or Non-Fashion Capitals
Living somewhere like Cornwall, a beautiful, picturesque area, but five hours away from London’s bustling fashion scene, meant early in my career I struggled to find agency-represented models. Despite having great creative concepts, securing models often meant relying heavily on myself, or local contacts, which was frustrating at times.
However, what I realised is that finding models isn’t solely about living near an agency, but about being resourceful and open to opportunities that may come from unexpected places. The fashion industry is evolving, with casting directors increasingly looking beyond traditional agency faces. More diverse, everyday people are now being cast, which means the scope of where and how to find models has broadened considerably.
Where to Start: Instagram and Hashtags
Instagram remains the number one platform for discovering models, including both agency-represented talent and freelance individuals. One of the most effective ways to find local models is by searching location-based hashtags. For example, if you live in Cornwall, you might look for hashtags such as #CornwallModel or #ModelCornwall. Many aspiring models tag their posts with their location to get noticed, making this a highly effective and straightforward method.
Scrolling through these tags can reveal not only those actively modelling but also people who don’t necessarily identify as models but have the look and presence that would suit your shoot perfectly. It’s a great way to spot fresh faces in your local area.
The Power of Direct Messaging
Once you find potential models on Instagram, don’t be afraid to reach out with a polite and professional direct message. Introduce yourself, explain what you do, and share your portfolio or website. Be clear about your project and why you think they would be a great fit. Most importantly, keep your profile public and professional - models and collaborators want to see your work and know you’re genuine.
The worst they can say is no, so it’s worth taking that chance. Many successful collaborations begin with a simple DM that opens the door to a conversation, a coffee meet-up, or a Zoom chat.
Leveraging Your Community and Networks
Another often overlooked resource is your personal network. Ask friends, family, and colleagues if they know anyone who might be interested in modelling, even just as a hobby. People are often surprised by how many contacts they have in their extended circles who would love to try modelling or know someone who would.
This approach not only helps you find models but also strengthens your local creative community, which can be invaluable for future projects involving styling, locations, or production help.
Facebook Groups and Online Communities
While Facebook might feel outdated for some, it still hosts numerous groups dedicated to modelling and photography, especially in local areas. These groups can be a goldmine for finding amateur models or people who are just starting out. It requires some patience to sift through the members, but it’s often worth it for the gems you might discover.
Working with Agencies, Even from Afar
Many photographers assume agency models must live in the same city as the agency, but this isn’t always true. Models often travel for castings and shoots, sometimes from quite a distance. Contact agencies in larger cities near you or even further afield, and ask if they have models based closer to your location or who might be willing to travel.
Occasionally, models visiting family or friends in your area will be happy to schedule a shoot while they’re there, offering you access to agency talent you might not otherwise find locally.
Street Scouting: A Bold but Rewarding Approach
For those willing to step outside their comfort zone, street scouting can be an incredibly effective way to discover unique talent. Casting agents regularly find models by simply walking through busy streets, festivals, or public events, so you can do the same. Keep your eyes open for people who stand out, smile, and if you feel confident, introduce yourself politely.
Always be respectful, if someone seems uncomfortable or unwilling to engage, don’t push. Instead, hand them a business card or your Instagram handle and let them reach out if interested. This approach builds trust and makes the interaction feel less intrusive.
Be Authentic, Professional, and Considerate
Finding the right model for your photo shoot isn’t always instant. It requires patience, openness, and persistence. By utilising Instagram location tags, engaging with your network,
exploring online communities, working with agencies regardless of distance, and being brave enough to approach people in person, you’ll expand your pool of potential collaborators significantly.
Remember, being authentic, professional, and considerate in your approach will help build lasting working relationships and bring your creative vision to life, no matter where you are based.
