You Don’t Have to Live in a Fashion Capital to Be a Successful Photographer
Let’s get one thing straight: It’s 2025. You do not need to live in London, Paris, New York, or Milan to make it as a fashion photographer.
Honestly, that idea is outdated. The rules have changed. Thanks to the internet, you can live anywhere, and still thrive.
Fashion Photography Isn’t Just for the Big Cities Anymore
Need proof? Just look at:
Lucy Laucht, a photographer with a distinct, dreamy style - not based in a fashion capital.
Kirsten Nicole, one of my past students, based in Utah - booking incredible work from her corner of the world.
Both are proof that you don’t need to be in the center of the chaos to be successful. You just need a plan. I started my own career in Cornwall, a tiny seaside region five hours from London with zero connections to the industry.
No network, no name recognition, no "in" to fashion. And yet, within a year of taking photography seriously, I was shooting campaigns for Boden, Crew Clothing, Joules, and Quba & Co.
So… How Did I Do It?
Here’s exactly what I focused on (and still do today):
I built a strategic, high-impact portfolio.
I pitched myself to the right people — not just waited to be found.
I sent clear, compelling proposals that made it easy to say yes.
I stopped hoping to be discovered — and made the first move instead.
You can do the same, no matter where you're based.
Your Location Doesn’t Limit You, Your Strategy Might
If you're sitting somewhere that feels miles away from the fashion world, I want you to know:
👉 You are not at a disadvantage.
👉 You are not too far away.
👉 You are not behind.
What actually matters is:
A portfolio that makes people stop scrolling.
A brand that feels polished and aligned.
A pitch strategy that gets your work in front of the right eyes.
That’s it.
Want My Exact Framework?
Right now, I’m building something that’s going to walk you through this entire process step-by-step, and I can’t wait to share it with you.
It’s called The Success Studio, and it’s my signature system for fashion photographers who are ready to stop waiting, start pitching, and build a creative business that actually books.
💥 Join the waitlist for The Success Studio and be the first to know when doors open.
Whether you’re in the middle of a city or the middle of nowhere, you get to choose the kind of career you want. And with the right tools, it's completely within reach.
