Why Real People Will Keep Fashion Photographers in Demand - Even in the AI Era
AI is here, and there’s no going back. As fashion photographers, it can feel intimidating, especially when it seems like technology can generate endless images at the click of a button. But the truth is, AI can create pixels, but it cannot create authentic human connection. And that’s exactly where photographers thrive.
The key isn’t competing with AI - it’s leaning into what only humans can do: capture real people, real stories, and real emotion. In fact, the photographers who adapt and embrace this approach are the ones who will thrive, even as AI becomes more prevalent.
Why “People of Interest” Are Your Superpower
In 2024, I made a conscious effort to build a portfolio of what I call “people of interest.” These are individuals who have stories, influence, or an audience. They’re not just models, you can think of them as:
Celebrities
Business owners with a strong personal brand
Influencers actively building a following
Musicians or performers
Models who are emerging or building recognition
Why does this matter? Because brands, editors, and agencies value your work more when it features people who already draw attention. This approach transforms your portfolio from just “pretty pictures” into a powerful storytelling tool that demonstrates relevance and impact.
Photographers who focus on real, compelling individuals can create content that AI cannot replicate. That makes your work irreplaceable.
How to Build a Portfolio of “People of Interest”
1. Be a Strategic Networker, Beyond the Gram
Social media is great for visibility, but the real connections happen outside of passive scrolling. Here’s how to approach networking strategically:
Engage authentically: Comment thoughtfully, share insights, and interact meaningfully with people you admire.
DM with intention: Don’t just send “Hey, love your work!” Show value, provide examples of your best work, and propose collaborations.
Attend events: Industry events, fashion shows, gallery openings—anything that puts you in a room with creators and talent.
Networking isn’t just about getting your name out - it’s about building relationships that lead to opportunity.
2. Observe Brands and Create Relevant Projects
Brands are always on the lookout for photographers who understand their aesthetic. One of the best ways to stand out is to study what they’re doing and create something aligned:
Research campaigns from your dream brands. Who are they featuring? What’s the mood, style, and vibe?
Develop personal projects that echo this aesthetic. You don’t need access to their talent yet - start with models or subjects who reflect that look.
Showcase your ability to execute a concept that feels like it could belong to the brand. This proves your creative relevance.
3. Collaborate with Agencies’ New Faces
Emerging talent agencies need photographers to help build portfolios for their new models. This creates a win-win:
You gain experience shooting “real” people who are actively growing their careers.
You build a relationship with agencies and bookers.
Over time, these connections can lead to access to more established talent and bigger opportunities.
The key here is consistency and professionalism. Deliver high-quality images every time and position yourself as the go-to photographer for talent development.
Beyond the Lens: Why Your Human Connection Matters
AI can generate flawless images, but it can’t:
Capture the subtle emotion in a person’s eyes.
Build rapport with talent to make them feel at ease.
Tell a story rooted in reality, history, or culture.
By doubling down on authentic storytelling, photographers provide value that AI cannot replace. Your portfolio becomes more than just visuals - it’s proof of your ability to connect, direct, and create something human-centric.
Actionable Takeaways
Focus on real people with stories. Your subjects don’t need to be famous, but they need to bring character and authenticity.
Network strategically, online and offline. Show up consistently and build relationships that matter.
Study your dream brands and create personal projects that reflect their aesthetic.
Partner with agencies’ emerging talent to grow your portfolio and reputation.
Remember that your superpower as a photographer is capturing humanity. AI can’t replace that.
The AI era isn’t something to fear - it’s a wake-up call to embrace what makes your work unique. By focusing on authentic storytelling, strategic networking, and capturing compelling people, you don’t just survive, you thrive!
Keep creating, keep connecting, and keep putting people of interest in front of your lens. That’s what will make your work indispensable, now and in the future.
