What to Say When You Get a Job Enquiry as a Fashion Photographer (Plus a Free Estimate Template!)

What to Say When You Get a Job Enquiry as a Fashion Photographer

Let’s be honest: getting a job enquiry as a fashion photographer can feel equal parts thrilling and terrifying.

You open your inbox, see that exciting message come in, and suddenly your brain freezes.

“What do I say? How much should I charge? Am I even good enough for this?!”

If that sounds familiar, you’re so not alone.

This is one of the most common struggles I see photographers facing, and it’s one I went through myself. Knowing how to reply to a potential client, clearly, professionally, and with confidence, is a skill. And if you want to start booking your dream jobs, it’s a skill you need to master.

Why You’re Struggling to Reply (And It’s Not Just About the Words)

You’re not bad at communication. You’re not unprofessional. You’re not underqualified.

You’re just missing a simple system.

Most photographers struggle with job enquiries because:

❌ They’re not sure what they’re supposed to say

❌ They don’t feel confident in their value

❌ They’re afraid of pricing themselves out of the job

❌ Or they simply don’t have a clear format to follow

I’ve been there. I used to agonize over every email, second-guess my replies, and undersell myself constantly.

But when I finally created and started using a simple estimate template, everything changed.

The Game-Changer: A Clear, Confident Estimate

I’m not exaggerating when I say that using a well-written estimate changed my career. Once I started sending professional, clear estimates to potential clients, I saw a noticeable difference in how often I got booked.

It gave me the confidence I needed to communicate my value, outline my pricing, and present myself like the professional I already was.

And I want the same for you.

Grab My Free Estimate Template

To make this as easy as possible, I’ve created a free estimate template that you can start using right now.

It includes:

  • A ready-to-customize structure for your client replies

  • Guidance on how to present your pricing with clarity

  • A video walkthrough where I show you exactly how to use it

This isn’t just about sending a document - it’s about stepping into your worth as a fashion photographer, feeling empowered, and getting booked with confidence.

Download the Free Estimate Template

Want More Business Support as a Photographer?

This is just one piece of the puzzle. Inside the Fashion Photography Club, I help photographers master all the business basics (and advanced stuff, too) so you can grow a profitable, fulfilling career.

Inside FPC, we cover:

  • Pricing and negotiation strategies

  • Portfolio feedback and curation

  • Client communication

  • Finding your niche

  • And so much more

If you’re ready to finally stop guessing and start growing, come join us.
Join the Fashion Photography Club waitlist

You don’t need to overthink your client replies. You just need the right tools, and a little confidence to back them up.

-Olivia

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Stop Separating Creativity from Paid Work: A New Mindset for Fashion Photographers