The One Strategy That Transformed My Fashion Photography Career
Up until eight years ago, my fashion photography career was… small. I mostly worked with tiny brands: a jewellery designer crafting pieces at home, or a wedding dress shop needing a few Instagram posts. I loved those jobs, they gave me my start, but they weren’t my dream.
I wanted to shoot for big-name brands, travel, work on major sets, and collaborate with the best teams in the industry.
The Email That Changed Everything
I remember feeling hopeless. I’d look at other photographers and feel confused, jealous, and like I’d never reach the level they had.
Then, one afternoon, on a whim, I sent one email to a brand I admired, with no real expectations. I attached a moodboard and offered to shoot their products in exchange for the images to use on their social media.
They replied… and said yes. That moment was a turning point. I realized I was fully in control of my career, and if I wanted my dream clients, my dream opportunities, it was up to me to make them happen.
Pitching Became My Game-Changer
Since that first email, pitching has completely transformed my career. Every time I reached out strategically and confidently, doors opened.
Here are just a few of the brands I’ve worked with because I pitched them directly:
Joules
Crew Clothing
Boden
Molby The Label
L'Officiel Singapore
Grazia UK
ELLE Croatia
Harper’s BAZAAR Malaysia
The list keeps growing, but the principle is simple: if you take action, you can turn “dream clients” into actual clients.
Why Pitching Works
Pitching is more than sending an email. It’s about clarity, confidence, and strategy:
Get clear on your dream clients. Who do you want to work with? What kind of projects excite you?
Craft your pitch carefully. Make it personal, professional, and visually compelling.
Offer value. Explain what the brand gains from working with you—images, content, creative ideas.
Follow up consistently. Persistence pays off.
When done correctly, pitching allows you to take control of your career instead of waiting for opportunities to appear.
Take Action
I teach these strategies in my online course, The Success Studio, and students can transform their careers using the exact processes I personally use to land clients. No secrets, just a proven system.
If you want to get clear, confident, and consistent with your pitching, check it out and join the waitlist here. Your dream clients aren’t going to wait, why should you?
