How to Prepare Your Website Before Pitching to Brands and Magazines
Before you start sending out pitch emails to brands and magazines, there’s one crucial step you can’t afford to skip: getting your online presence in order.
Why? Because if an editor or brand is interested in working with you, they’re going to look you up—and the first place they’ll check is your website.
If your site isn’t polished, professional, and easy to navigate, you could be losing potential opportunities before they even reach out.
Don’t Have a Website Yet? Start Here.
If you don’t have a website, that’s your first priority. It doesn’t need to be complicated or fancy—in fact, the simpler, the better.
A great fashion photography website should be:
✅ Minimalist & Clean – Black and white, simple branding, and a sleek layout.
✅ No Fluff – Focus on your images and a few essential pages.
What to Include on Your Photography Website
📌 About Page – Share a bit about yourself and include a photo. People want to see the person behind the lens.
📌 Contact Page – Make it effortless for brands and editors to reach you. Include both your email address and a contact form.
📌 Portfolio Page – Curate only your best work. Quality over quantity is key.
Already Have a Website? Time to Streamline.
If your site feels cluttered, outdated, or more geared toward consumer work (like weddings, families, or pets), consider creating a separate portfolio site for your fashion photography.
When selecting images, follow these pro tips:
✔ Only include work you LOVE. If you don’t absolutely love an image, leave it out.
✔ Show only one image per outfit. Less is more.
✔ Arrange by colour tones. This keeps your portfolio visually cohesive.
✔ Review with fresh eyes. Take a 24-hour break before your final review. You’ll see things more clearly.
Your Website Should Inspire, Not Overwhelm
The goal is to create a portfolio that looks clean, cohesive, and professional. When an editor or brand lands on your site, they should instantly feel inspired—not confused or distracted.
Now You’re Ready to Pitch with Confidence
Once your website is polished, you’ll feel way more confident reaching out to brands and magazines.
🚀 Want to master the art of pitching and start landing dream clients?
Join my course Pitching with Confidence, where I’ll teach you everything you need to know about crafting the perfect pitch, reaching out to brands, and securing paid work.
By getting your website in top shape and learning how to pitch like a pro, you’ll be one step closer to booking the jobs you’ve always wanted. Let’s make it happen!
