How to Book Your First High-End Fashion Client in 120 Days
Booking your first high-end fashion client doesn’t have to take years. It doesn’t require you to be “discovered.” It doesn’t mean waiting around, hoping someone will finally notice your work. And it definitely doesn’t require sacrificing your creativity just to land jobs.
Progress can happen fast when you know exactly what steps to take. I’ve seen it happen time and time again.
For me, in late 2024, I decided I wanted to work with perfume brands. By January, I had my first perfume campaign booked for the fragrance brand Ffern. You can see it here.
Inside The Success Studio, I walk photographers through the exact roadmap that gets them booked by high-end clients, and it can happen in as little as 120 days.
Here’s how it works…
Month One: Refining Your Vision & Unlocking Your Signature Style
You can’t attract high-end brands by blending in. Clients book photographers who stand out. In your first month, you’ll identify what makes your work unique and fine-tune your portfolio to reflect that.
Goal: By the end of this month, you’ll know exactly what imagery you need to create to become magnetic to the right brands.
Month Two: Building the Portfolio High-End Brands Can’t Ignore
If your portfolio isn’t getting you booked, it’s missing something. This month is all about filling in the gaps and creating the kind of work that makes clients stop scrolling, take notice, and reach out first.
Goal: By the end of this month, your portfolio will finally reflect the level of work you want to be hired for.
Month Three: Crafting Your Marketing Plan
This is where we remove the guesswork from how you show up. You’ll decide where to market yourself, what to say, and how to position yourself so you can finally feel confident putting yourself out there.
Goal: By the end of this month, you’ll have a marketing plan that feels natural, not forced.
Month Four: Becoming Truly Visible
Photographers who book high-end clients aren’t lucky, they’re visible. This month, you’ll step out of the shadows: pitching yourself, networking, and getting in front of the right people.
Goal: By the end of this month, you could already have your first high-end shoot booked. And that first client is just the beginning.
Months Five to Twelve: Scaling, Raising Your Rates & Sustaining Momentum
Once you’ve landed that first client, the goal is to keep going, keep growing, and keep elevating your career. Inside the Studio, you’ll:
Refine your marketing strategy so attracting clients becomes second nature.
Raise your rates with confidence, charging what your work is truly worth.
Expand your portfolio with bigger, more prestigious brands and magazines that cement your reputation.
This isn’t about just booking one job. It’s about building a career where high-end clients become the norm, not the exception.
Booking high-end clients doesn’t have to take years. You could be standing on set, shooting your first high-end client, in just 120 days. Check out The Success Studio and join the waitlist here.
