Can I Pitch a Brand Again If They Didn’t Reply? Yes, Here's How to Do It Right
If you’ve ever sent a pitch to a brand and heard nothing back, you’re not alone.
The silence can feel deafening. You might start wondering:
“Did I blow my chance?”
“Should I have said something different?”
“Is it rude to follow up or pitch again?”
Let’s clear this up once and for all: Just because a brand didn’t reply doesn’t mean you can’t try again.
In fact, many successful collaborations start with a second (or even third) pitch. You’re not being annoying, you’re showing initiative. Brands actually respect persistence when it’s done right.
Why Brands Don’t Reply, And Why It’s Not Personal
A non-reply doesn’t automatically mean “no.” Often, it means:
The timing wasn’t right
Your concept wasn’t quite aligned with their upcoming plans
Your email got buried in a sea of other messages
They genuinely forgot to reply
Think about your own inbox… how often do great messages get missed simply because life happens? It’s the same on the brand side.
So… Can You Re-Pitch a Brand?
YES. You absolutely can. But the key is how you do it.
Here’s how to re-pitch with professionalism and confidence:
1. Come Up With a New, Stronger Concept
Take a look at their current visual style, recent campaigns, and messaging. Then tailor a new pitch that aligns more closely with what they’re doing or where they’re headed.
2. Keep It Short, Clear, and Visual
Brands don’t have time for long-winded emails. Make sure your pitch:
Includes a short intro and concept summary
Clearly outlines the value for them
Has a visual direction (attach a mini mood board or link to your portfolio)
3. Be Professional and Positive
There’s no need to bring up the last pitch. You’re starting fresh. Stay warm, friendly, and confident in your approach.
Why Re-Pitching Works (From Experience)
I’ve personally had brands ignore a first pitch and then come back months later, excited about a second concept. That second email made all the difference.
You never know what’s going on behind the scenes. Maybe your idea now fits perfectly with their seasonal campaign. Maybe they’re finally ready to collaborate.
Either way, the photographers who get booked are the ones who keep showing up.
Feel Scared to Pitch in the First Place?
You’re not alone. Pitching can feel intimidating.
What if I’m being annoying? What if I do it “wrong”? What if they say YES and I don’t know what to do next?!
That’s why I created Pitching With Confidence - the ultimate guide for fashion photographers ready to take control of their careers and start landing paid brand and magazine work.
What You’ll Learn in Pitching With Confidence
This in-depth, step-by-step course teaches you:
✔️ How to prepare your portfolio and pitch assets the right way
✔️ How to write and send pitches to both brands and magazines (yes, they’re different!)
✔️ What to do after you’ve hit send, and how to follow up
✔️ Scripts, strategies, and timelines that actually work
✔️ How to stay consistent without second-guessing yourself
Ready to Pitch Like a Pro?
You don’t have to wait for someone to “discover” you. You can take control, and Pitching With Confidence is your roadmap. Click here to learn more and enroll.
Don’t let one missed reply stop your career momentum. The next pitch might be the one that changes everything.
